A website is a core component of any business and its digital presence. It is often the single most important touchpoint for a brand in terms of customer acquisition. So, how can you be certain that it will run smoothly and properly at all times? The answer lies with regular website management practices.
These are a set of check-ups, updates and optimisation processes that protect the website against external issues such as spam and viruses or internal ones, for example, page speed decline due to plugin updates and so on. In this article, we will introduce you to the processes of web management and their importance.
What does website management even mean?
As mentioned, it is a set of processes designed to automise taking care of your business’s website. The most common ones include performing regular data backups, antivirus and malware protection or broken links monitoring. However, besides the technical skills of an IT specialist it also comprises knowledge of web design and marketing with improving the website’s content, performance and conversion rates. We focus on improving on these areas:
- Page speed
- Mobile friendly
- SEO and SERP
- User experience
- Analytics and tracking tools (GA4, Hotjar)
There are many aspects from many different areas of expertise that determine the success of a website. Therefore, to deal with web management can be quite an undertaking, especially for companies without internal IT and marketing departments. On the other hand, you can always consider hiring an agency that offers web management services.
What is there to gain from website management services?
Website management not only improves the website’s security. When done right, it is a stepping stone to increasing the efficiency of all digital marketing activities your business performs. Bringing traffic to the website is not an easy and inexpensive task, therefore, you want to have strong fundamentals in order to maximise the return on your investment.
More time for your bottom line
Web management is a rather complex undertaking that requires knowledge, resources and competences from several areas of digital marketing and should be performed by professionals to prevent unwanted outcomes. Do not forget, time in itself is a currency. Outsourcing tasks that do not directly influence the bottom line can greatly benefit you and your business. The time saved can be instead invested into further development of your business.
Prevention of data loss
Even though it might not seem that way, a website, just like any of us, is a living organism. From the point it is first launched on its live version, it starts a digital journey that is never truly complete. As we mentioned above, one of the essential parts of web management is regular data backup. It ensures that even if a breach occurs, your previous work and data are safely stored and can be easily restored. There are many dangers looming in the digital space and you never know what might happen. Better be safe than sorry.
Always up-to-date
The world wide web is a vast and fast-paced environment. Web management will help you navigate it. Thanks to regular technological updates, we dramatically reduce the possibility of risks, and therefore, increase the website security.
A website that works
Thanks to continuous technical support web management services provide with automated system analysis and control mechanisms, the website is primed to run smoothly and reliably 24/7.
Antivirus and antispam protection
Operating a website comes with certain risks. Unwanted spam or a virus infection can ruin the user experience of your website, resulting in not only first time visitors but also loyal customers no longer visiting it. Furthermore, it also negatively impacts the website´s ability to rank in google search results page.
Preventing these issues comes down to the set up which is, more often than not, rather technically challenging and does not suffice with simply adding a recaptcha on your website and hoping for the best.
Always in the know
Thanks to continuous monitoring, we will know immediately if the website goes down or experiences any issues, so that proper steps can be taken to get it up and running again as soon as possible. Website performance monitoring also helps ensure that your website is available to all users coming from different types of devices.
Website management with UPVISION
Are you looking for a partner to help you manage and improve your website’s performance? Our web management services include:
- Technical support
- Broken links monitoring
- Test version of the website
- Google Search Console monitoring
- Keyword monitoring
- Checking for suspicious activities
- Service works (content management)
- Suggestions for UX/CRO improvements
- Monthly report on core web vitals, page speed and more
Management of corporate CMSs including content management, but also WordPress website management or other smaller websites is our daily “bread and butter”. Protect your website and ensure regular management with our in-house team of web developers, designers and marketing specialists.
Founder of UPVISION Digital agency
